There’s no one I can think of who produces more legal news stories each day than The Times’ Jonathan Ames. With an average of 12-15 stories per day, (ok he takes a break at weekends, but still...). To achieve this level of output, he currently does two shifts daily, starting at 7am and finishing at 7pm. Gruelling! But no wonder The Times’ email bulletin The Brief has been such a huge success.
The words “brutal” and “relentless” are mentioned when I ask
Jonathan about the pressure of filing so many stories every day. But he’s
clearly relishing the role and rightly proud of what he and his colleagues have
achieved. “It’s a lot of work, no doubt about it. But it’s very satisfying to
look back each day, week, month, and see how much we’ve produced. We aim for as
wide a spectrum of legal stories as possible, combined with a bit of gossip and
some opinion. And about 80% of our news stories are sourced by ourselves,
rather than responding to press releases. The Brief is all about old school
newspaper journalism, but in a digital context.” [Great soundbite Jonathan!]
I spoke to Jonathan just days before The Brief is to be housed
on the main Times Law website. At a time when newspapers and magazines are
struggling to monetise content, given there’s so much information available
free online, and in an era when most newspapers have been reducing their legal
coverage (The Telegraph dispensed with a full time legal correspondent,
and The Guardian its legal editor role, as far back as 2009) I was
keen to know how his paper has managed to make a success of bucking the
trend and expanding legal content.
“The Brief was launched in October 2015 as an experiment, The
Times wanting to see if they could take a specialist subject the paper was
already well known for and create some added value”, he tells me. The Times' legal editor is none other than Frances Gibb, the pre-eminent legal editor amongst all national newspaper editors, so The Brief is starting from a strong base in this regard. Frances oversees all legal content in the main paper as well as in the Law section, in hard copy and online. “The idea was
that the new specialist email bulletin, free to anyone who signed up for it,
would remind specialist audiences about The Times’ excellent coverage of legal issues, and reel more subscribers in to the main paper.” Three years on, it’s
been a huge success. Job done! Jonathan, all that hard work has been worth
it!
It has to be said that The Times has form in this area: The
Brief was based on the highly successful Red Box bulletin that worked the same
way for its political coverage. As Jonathan put it, “The Times is famous for
grabbing commercial enterprise on the web by the scruff of the neck”. [Wow this
man IS good for a soundbite! Made me wonder if he'd ever consider a job
in PR. But knowing Jonathan as well as I do, I wouldn’t dare ask for fear
of the expletives!] “There was a lot of scepticism when we first installed the
paywall. But now, arguably it’s the healthiest Fleet Street paper online, along
with the Mail and the FT.”
“This next stage”, he tells me, “Is about bringing The Brief
closer in to the main Times brand. From Monday [2 July] The Brief
will still be sent out as a daily email bulletin as usual, but the content will
be housed on the main Times website, in the Law section.”
So does this mean it will no longer be free to
non-Times-subscribers? “Existing Brief subscribers will need to sign up
and pay for a Times subscription if they don’t already have one. But for a
certain period we’re offering a special deal for these readers, to reward them
for their loyalty to The Brief.”
Don’t miss out! If you haven’t done it already, sort out your
Times subscription this weekend!
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I assume everyone is now aware that 2019 marks the 100th anniversary of the Sex Disqualification (Removal) Act, which enabled the first women - initially four, each with a first class degree from Cambridge - to pass their law exams and be admitted as lawyers for the first time.
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What an amazing coup for The Lawyer Awards: snaring star comedian David Mitchell as the evening's entertainment. Fantastic! He regaled the Grosvenor House Hotel audience of solicitors, barristers, legal marketers, PRs and journalists with a tale of a disastrous mini-pupillage he did as a youngster, when a client was refused the return of a driving licence after a ban because the judge mistook Mitchell for the driver and decided he didn't look trustworthy enough.
For me personally, as regular readers of this blog will know, it was particularly cool seeing Mr Mitchell as only a month ago I was lucky enough to catch his Peep Show partner Robert Webb at the Hay Festival, discussing his book How Not To Be A Boy. Now I have the set!
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