Nice job in Budapest, working for MGI, one of the largest alliances of independent auditing, accounting and consulting firms in the world: 161 members across 286 offices in 82 countries. Who said the world of accounting wasn't glamorous!
So 'trust'. Is this enough to hang a brand on? Considering the damage done to the business world from a distinct lack of trust over the last few years, my current thinking is that, 'soft' as it is, this message would actually pack a powerful punch.
This reminded me of a wonderful story told to me by John McDonnell QC who represented Motorhead in their legal battle with GWR Records before the release of 1916. John is credited on the album sleeve as 'Big Mac' for his help in allowing the album to see the light of day.
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