Mike Blakemore gave me a completely new perspective on the power of the media this week. I spoke to Amnesty UK's Media Director as I paid a visit to their Human Rights Action Centre in Shoreditch this week on the day of their Young Human Rights Journalist of the Year Awards. Mike had just placed a segment on the Radio 4's Today Programme that morning on the Sri Lanka conflict and talked me through how it had worked.
Congratulations to our friends at The Lawyer magazine for their shortlisting as Business Magazine of the Year at this year's PPA Awards! No surprise to us, as clients and friends in the legal profession continually feed back how much they love The Lawyer's coverage and I myself have said publicly how much I respect the way they have adapted their publishing model so successfully as the digital revolution has taken hold and news consumption habits changed so dramatically.They most definitely lead the legal field in this regard.
To welcome the Spring, we have now set a date for our next Tonic event: drinks at the Hospital Club in Covent Garden on 22 May (6.30pm).Our Tonic group is exclusively for PR and marketing people in professional firms, designed as a forum for exchanging useful information and experience via LinkedIn and In Real Life. We have a number of new faces at Kysen so look forward to introducing them to our clients and friends at this event.
If you work for a professional services firm in a marketing, PR or leadership role but have not yet joined Tonic, please do feel free to do so here.